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The Movado Name


So where did the beautiful watches we associate with Movado originate?

Movado is a swiss company founded in 1881. The watchmaker remains one of the most popular brands in the world.

The company rose to prominence, at least in western lore, with the designs of American designer Nathan George Horwitt. His minimalist designs became - and remain - synonymous with the name Movado. From the stark black dial face to the lone, gold or diamond point at 12 o'clock, buyers of fine luxury jewelry quickly fell in love with the Movado look.

The classic Museum dial, practically devoid of markings, was and is a symbol of respect. After all, if you are the top dog, you don't need to worry about being on time.

Movado watches utilize both quartz and automatic movements.

Automatics are mechanical watches with a rotor that powers the mainspring through wrist movement. Although automatics are considered more collectible and more esoteric in the watch world, they are not as accurate as quartz movements.

Quartz usually offers the most accuracy but even here you will find varying degrees of quartz quality and tolerances. Once again, a better watch will offer a better quartz movement.

Look for the statement "officially certified chronometer" or similar language. This guarantees that the movement is of the highest quality, which translates into a watch that will be almost as accurate if not as accurate as any quartz movement available. The better the movement the more accuracy in the time displayed.